Yael Sonia jewelry is made to be transformed by each woman who wears it, as the designer believes that each individual brings their own sense of rhythm, movement, and style to the pieces they choose to wear.
The brand was established in São Paulo in the year 1998, and has since attracted a devoted clientele and industry accolades from around the world, many of which acknowledge the designer's unique ability to create modern and sophisticated jewelry that sets gemstones free and, at times, in motion. "It takes time to appreciate, in full, the detail of these intricately-designed pieces," says Béatrice Telcat, director of the Galerie Elsa Vanier in Paris, which sells her work. "Like layers of a secret, they reveal themselves slowly."
While various collections take their initial inspirations from childhood toys, nature, and even societal ideas about marriage, all get filtered through the designer's mind, using artistic and technical skills that interpret these concepts in a completely new and wildly imaginative way. Deeply embedded in each and every work is a sense of play, of energy, and of clean-lined beauty. From the first collection, Perpetual Motion, which reimagines gemstones as perfectly round spheres free of prongs and traditional settings, to Spinning Top, with its constantly rotating pieces placed precisely within gold frames, there is delight and discovery not just in the visual but in the audible effects of rings, necklaces, earrings, and bracelets. "Jewels 'come to life' when they interact with the owner and the gemstones meet the metal in harmonious sounds," says Telcat.
Each piece also comes to life thanks to Brazilian gemstones and Brazilian stonecutters and goldsmiths, who work closely with Sonia to create new stonecutting and metalworking techniques. While there are complex mechanics and architectural lines on display, the work is always executed by hand. It is something that remains important to Sonia, especially as her pieces reach a larger audience. "For me jewelry transcends self-adornment and reveals how individuals express themselves," she says. "For a lot of people jewelry can be considered a talisman, while for others it's a glamorous object." No matter the association, it's important that there is a connection: "I believe," she says, "that jewelry should always be handmade."